Vans
A Vandal Was Here
Vans has become a brand for basic, conforming types. The exact opposite of what we were founded on. So we’re reminding everyone where we came from and who we are. Vandals. Being a Vandal means living a movie-worthy life and crafting your own personal legacy. Go where no one has gone before, in Vans.
TIK TOK CHALLENGE #MYVANDAL
A Vandal would never talk openly about themselves for an extended period of time. But other people do it for them. We made a TikTok challenge, #MyVandal, that opens the door for people to talk about the Vandals in their lives, who they truly are, and what makes them so special.
#MYVANDAL WINNER
If you’ve lived a life that a Vandal has lived, it should be made into a movie. So the TikTok from our challenge with the most views would get their Vandal’s movie made.
The movie will premiere on our annual Checkerboard Day while we drop posters along the way.
WALK THE WALK.
We’re vandalizing The Hollywood Walk of Fame. Our bronzed footprints lead back to the nearest Vans location, but along our path, you’ll be encouraged to find your own with prompts. Are you living a made-for-tv life that’s uniquely yours?
VANDAL JACKET
We also recognize that while anyone can wear Vans, not everyone is a Vandal. So we’re dropping a Vandals membership jacket. It can’t be ordered. It can only be earned. If you’re truly a Vandal, welcome to the club.