New York Lottery

Multiply the Feeling of Multiplying your Winnings

The New York Lottery’s Bonus-X scratch-off tickets give players the chance to multiply their winnings by up to 100 times—making it feel like winning the lottery again and again. So, we created a campaign that celebrates that feeling… and we’d do it again and again.

As seen in Little Black Book.

AGENCY: MCCANN NY

ECD:
PETE JOHNSON

GCD:
DANNY PRICE, JACOPO BIORCIO

AD:
ASHLYN ELGGREN

CW:
BLYTHE BROADBIN