adidas
SHOW’EM
After record-breaking Freshman and Sophomore seasons, adidas Football unveils their next icon and marquee athlete—Jeremiah Smith (aka JJ).
When adidas Football continues its takeover of America’s greatest sport with a generational talent, not much needs to be said. Especially by Jeremiah. He’d rather show’em.
Along with our hero film, we crafted bespoke short-form films for each of Jeremiah’s marquee games throughout the season, and reactive films for moments throughout his journey, revealing the evidence of effort when it’s driven by a true love for the sport at every turn.