New York Lottery

Nothing Surprises A New Yorker.

Eating crab legs on the train. Breakdancers battling at 2am. Dogs wearing designer clothes that cost more than your rent. All of those combined don’t phase a New Yorker. But the New York Lottery’s $10 Million ticket does.

AGENCY: MCCANN NY

ECD:
PETE JOHNSON

GCD:
JACOPO BIORCIO, DANNY PRICE

CD:
JESS BASS, TALIA RAPP

AD:
AUBRIE CARDON, ASHLYN ELGGREN

CW:
DILLON HANSEN, BLYTHE BROADBIN