Laffy Taffy
The candy that’s not for kids.
In a survey of kids ranking their top 50 candies, Laffy Taffy didn’t even make the list. We’re going to recapture the attention of kids by playing up the one thing we know they can’t resist—teasing.
Prove It
We’re targeting kids where they spend most of their time. Online. This Fake ID quiz serves to prove you’re not a wittle bby. If you can prove you’re an adult, you can download your very own fake ID to all your devices.
Curious Confectionary
We’re releasing a new, mouth-watering, eye-catching, foot-stompingly delectable Laffy Taffy flavor.
Available this summer and this summer only, to those with ID’s 😉 and ID’s only 😉.
Trick or Tease
But hey. Kids have to have a chance to get the candy, right? So we made some guerilla features that give them the chance. Kind of.
Kids, stuck with your parents? Parents, stuck with your kids? Send them on a scavenger hunt. All of our clues are eye-level, just not necessarily placed where kids go. The prize at the end of the tunnel? LAFFY TAFFY...wrappers. We already told you, it’s not for kids!
Rated R for ‘Rents
We made a radio spot that can only be heard by adults, that details the description of Laffy Taffy’s new flavor. Here’s what it sounds like to kids.
One Size Fits Most
We’re also releasing an uber-comfy clothing line designed for children (finally a win for kids, right?) But unfortunately, all of our youth sizes are sold out. Permanently. But our adult sizes are always available <3